
As a rule, it is almost too simple. It is easy to get distracted by the latest trends – social media can make an innovative piece of design ubiquitous within weeks. It is also tempting to buy something because it fits in the rest of a scheme

As a rule, it is almost too simple. It is easy to get distracted by the latest trends – social media can make an innovative piece of design ubiquitous within weeks. It is also tempting to buy something because it fits in the rest of a scheme